Rosano / Journal

333 entries under "article"

Thursday, June 17, 2021

Monday, June 14, 2021

Do the Real Thing

[Nothing can be better than something if it fosters the urge to do the real thing. Something fake can be harmful if it drains you of energy and space to do the real thing.]

AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship

[Acquire leads by helping people find you; Activate customers by helping them succeed and repeat; Retain them by understanding why they're leaving or staying; give them incentives to Refer news leads; increase Revenue by reducing costs or raising prices.]

[Allow visitors to signal themselves as leads, qualified leads, and then customers.]

[Invest more in the channels that are successful.]

[Twitter helps you follow your first 30 accounts, Facebook helps you add you first 7 friends, Dropbox helps you upload your first file, because then you are more likely to come back.]

[Easier to retain or sell to an existing customer than acquire a new one.]

Wednesday, June 9, 2021

Tuesday, June 8, 2021

Sunday, May 30, 2021

The Future of Education is Community: The Rise of Cohort-Based Courses

[Cohort-based courses (CBCs) can be more easily accomodate new information.]

[Video calls can be recorded, but they don't capture the magic of the experience, which makes it piracy-resistant.]

5 Ways to go from 1k to 2k Newsletter Subscribers

[Show FOMO by highlighting your best content in the landing pages. Prove that they missed something.]

The Open-Source Software bubble that is and the blogging bubble that was

[Google Reader and Feedburner were not victims but weapons used to ensure that only Google was extracting value from the industry.]

[Blogspot was an attempt to populate the search indexes because there was not much content. As advertisers started to push back, it became less worthwhile of an investment.]

[Open-source projects without revenue are either burnout waiting to happen, or a formerly well-paid developer coasting on savings, or a group that took venture capital.]

[Microsoft invests in VSCode, TypeScript, GitHub and npm to create business for Azure and other offerings.]

[The 'money hose' is a mechanism to ensure that big tech can control the ecosystem.]

[Capitalism will always find a way to exploit common resources. It's just a matter of time.]

Friday, May 21, 2021

Sunday, May 16, 2021

Friday, May 7, 2021

How Writing Online Changed My Life

[There is a paradox of beginners simultaneously wanting and being afraid of the masses seeing their stuff. You wouldn't want your first post to go to a million people: smaller audiences are a safe place to experiment and refine.]

[Smaller audiences make it easier to find friends.]

Thursday, May 6, 2021

Monday, May 3, 2021

What's Behind the Shopify Effect

[Opt-in commerce is challenge-oriented whereas opt-out commerce is convenience-oriented.]

[If people identify with the challenge you've set for them, the transaction becomes a moment worth sharing.]

[People want meaning, to become something, to express themselves. How does what you sell help them succeed?]

Thursday, April 22, 2021

Wednesday, April 21, 2021

Content strategy for creators: How to grow an audience

[Publish bite-sized shareable content on existing networks to help with discovery.]

[Create longer content to build trust.]

[Offer exclusive content in exchange for an email.]

[Give benefits to your most dedicated supporters who purchase.]

Signaling as a Service

[Software doesn't lend itself to signal messaging, so it's more lucrative to monetize signal distribution or amplification. Make it free and charge to stand out.]

Tuesday, March 30, 2021

Friday, March 19, 2021

Friday, March 12, 2021

Trapped Priors As A Basic Problem Of Rationality

[Van de Bergh et al suggest that the brain reduces bandwidth in 'raw experience' when it is intolerable, which is why trauma victims describe their traumas as short, undetailed, and to-the-point.]

Whenever the party you don't like says something seemingly reasonable, you can interpret in context as them wanting something horrible. Whenever they want a seemingly desirable thing, you secretly know it means they want a horrible moral atrocity. If a Republican talks about "law and order", it doesn't mean they're concerned about the victims of violent crime, it means they want to lock up as many black people as possible to strike a blow for white supremacy. When a Democrat talks about "gay rights", it doesn't mean letting people marry the people they love, it means destroying the family so they can replace it with state control over your children.

Sunday, February 28, 2021

10 Years of Open-Source Visualization

[Maximize your impact by making teaching central to your strategy, ideally material that can be consumed without you being present.]

[Have lots of examples.]

[Answering questions is more than altruism, it's a chance to learn.]

[If you're complaining on the Internet, think of the practical impact of your words.]