Languaging: The Strategic Use Of Language To Change Thinking

[Viagra had to invent a disease called erectile dysfunction to avoid saying 'impotent.']

[Whoever frames it and names it can claim it. You can become an authority by defining a category.]

[A grande is preceived to be more expensive than medium.]

[All great languaging involves one of the four arithmetic operations: what does it add? subtract? multiply? divide? The result can be longer, or in seconds, or an order of magnitude different.]