A growth masterclass with Judd Legum of Popular Information
[Create a thread to condense key thoughts from larger texts.]
[Threads indicate you are a more thoughtful person and more likely lead to new followers.]
How Abigail Koffler grew her email list from scratch
[Each week is something to cook, something to order, and something to read.]
[I ask a question every week and include the responses in the following week.]
Languaging: The Strategic Use Of Language To Change Thinking
[Viagra had to invent a disease called erectile dysfunction to avoid saying 'impotent.']
[Whoever frames it and names it can claim it. You can become an authority by defining a category.]
[A grande is preceived to be more expensive than medium.]
[All great languaging involves one of the four arithmetic operations: what does it add? subtract? multiply? divide? The result can be longer, or in seconds, or an order of magnitude different.]