Patrick McKenzie: Internet Famous

[Don't use the incentive structures of ad-driven media outlets to influence your own writing. People may have more time and attention in your context.]

[Carve out ways for other people to share their perspective, contribute, participate. Do it together.]

[We decided to use a Facebook group over a page because it would allow old, new, and potential customers could talk to each other.]

[Structure is not enough, you need to actively prompt or provoke dialogue.]

How to Practice Mindfulness Meditation

[Mindfulness meditation is an opportunity to observe yourself as you are.]

[Suffering comes from escaping the experience of being alive.]

[Let your gaze rest, without staring or focusing. Whatever's in front is in front.]

Content strategy for creators: How to grow an audience

[Publish bite-sized shareable content on existing networks to help with discovery.]

[Create longer content to build trust.]

[Offer exclusive content in exchange for an email.]

[Give benefits to your most dedicated supporters who purchase.]

Signaling as a Service

[Software doesn't lend itself to signal messaging, so it's more lucrative to monetize signal distribution or amplification. Make it free and charge to stand out.]

What matters to other people is what they think comes naturally to you without thinking.

A year from now we will be laughing.

[Create affordances for different levels of expertise: analog people, quick learners who are less technical, power users, programmers.]

[Including an additional, more advanced toolset that is beyond the capacity of most users can help cultivate a community of more complex customizations enabled by local developers and programmers.]

[Enable users with varying skill levels to collaborate as a way to completely express more complex ideas.]

“Free Software”: An idea whose time has passed

[The GPL only fails bad actors if hobbyists are responsible for regulating cyberspace and preventing cybercrime.]

Jeff Morris Jr on Investing In Product Companies

[A lot of people use Tinder just to see who likes them back because it's like a game.]

[If you buy Tinder boost it shouldn't feel like Google Adwords, so we created superpower-like animations to make it feel like a special moment in art or NBA Allstars.]

[Most people would say that they let me invest because they wanted me to help with product, so I decided to re-brand the fund as product-focused and I would be the product person on yor cap sheet.]

[We chose TikTok influencers over Silicon Valley investors because we knew our product worked and needed an audience, distribution.]

[Why shit on the city where you grew up and received many opportunities?]

Phil Libin: Find a new way to ski

[You know everything's going right when it had nothing to do with you.]

Let's talk about Duckworth, Walsh, and systemic issues....

[If you're complaining about diversity quotas, you are the reason they exist.]

Your First 60 Days

[Talk to people. It's never a bad time to talk to customers or prospects if you're having high-bandwidth conversations with them about their problems, desires, or what they need.]

[Knowing how to cook is a friend catcher.]

[Problem-solving is a friendcatcher. When you solve people's problems, they come to you with their problems.]

[A friendcatcher is resonant, tractable, and underserved.]

[The email subject is the promise: overdeliver in the body.]

[When someone first pays, they probably are more motivated than normal, the iron is hot so take advantage, you can reach out more then and then cool off later.]

[Don't start the work of a SAAS company until you've had 10-25 conversations.]

[Have 10 commits to buy before launch.]

[There will probably be 1 primary thing and 2 secondary objectives during any week. One of those should be 'talking to people' and another should be 'less interesting but necessary'.]

[Being able to credibly say 'this is what I do' builds trust.]

[You can be unreasonably good at what you do, irrationally responsive to customers.]

[Move fast and make things.]

[Price tiers are a way for customers to acknowledge they are getting outstanding value, you can ask them why, this can tell you what to build next.]