AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship

[Acquire leads by helping people find you; Activate customers by helping them succeed and repeat; Retain them by understanding why they're leaving or staying; give them incentives to Refer news leads; increase Revenue by reducing costs or raising prices.]

[Allow visitors to signal themselves as leads, qualified leads, and then customers.]

[Invest more in the channels that are successful.]

[Twitter helps you follow your first 30 accounts, Facebook helps you add you first 7 friends, Dropbox helps you upload your first file, because then you are more likely to come back.]

[Easier to retain or sell to an existing customer than acquire a new one.]