[Nothing can be better than something if it fosters the urge to do the real thing. Something fake can be harmful if it drains you of energy and space to do the real thing.]
AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship
[Acquire leads by helping people find you; Activate customers by helping them succeed and repeat; Retain them by understanding why they're leaving or staying; give them incentives to Refer news leads; increase Revenue by reducing costs or raising prices.]
[Allow visitors to signal themselves as leads, qualified leads, and then customers.]
[Invest more in the channels that are successful.]
[Twitter helps you follow your first 30 accounts, Facebook helps you add you first 7 friends, Dropbox helps you upload your first file, because then you are more likely to come back.]
[Easier to retain or sell to an existing customer than acquire a new one.]