[Talk to people. It's never a bad time to talk to customers or prospects if you're having high-bandwidth conversations with them about their problems, desires, or what they need.]
[Knowing how to cook is a friend catcher.]
[Problem-solving is a friendcatcher. When you solve people's problems, they come to you with their problems.]
[A friendcatcher is resonant, tractable, and underserved.]
[The email subject is the promise: overdeliver in the body.]
[When someone first pays, they probably are more motivated than normal, the iron is hot so take advantage, you can reach out more then and then cool off later.]
[Don't start the work of a SAAS company until you've had 10-25 conversations.]
[Have 10 commits to buy before launch.]
[There will probably be 1 primary thing and 2 secondary objectives during any week. One of those should be 'talking to people' and another should be 'less interesting but necessary'.]
[Being able to credibly say 'this is what I do' builds trust.]
[You can be unreasonably good at what you do, irrationally responsive to customers.]
[Move fast and make things.]
[Price tiers are a way for customers to acknowledge they are getting outstanding value, you can ask them why, this can tell you what to build next.]
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