Rosano / Journal

2 entries for Saturday, March 14, 2026

Why Slight Failed: A Slight Post-Mortem

When someone asked “how do we get started?”, we had a technical answer (“connect your database, write some queries, data for all!”) but no story about which team should champion it first, or which problem to solve first. Data teams? Product teams? Analysts? We had some answers, but not the answer. We had pitches for individual teams that worked well, but we never nailed down the way companies should adopt Slight.

I made the stupid mistake of just working harder and harder to on-board companies. Instead, we should have sat down and mapped out ways to properly experiment with our approach. Maybe simplifying to a single clear use-case, or finding a completely different initial wedge, or focusing on specific verticals.

My 'Rules' for Running My Membership Program

[Have clear and specific goals – all membership activities must support them.]

[Frame the program as for those goals, not its members (who will benefit because the goals should benefit them).]

[Building a community is part of this, but managing community can easily distract from the goals.]