Template-based interactions—"Je voudrais un hot dog, s'il vous plaît … merci!"; "Où est le WC? … merci!"—where you more or less treat your interlocutor as a machine, are navigable for precisely the reason that they are of almost no cultural or experiential value. Even if your interlocutor's response is surprising or interesting, you might miss it. Wielding language's magic is intoxi-cating; becoming susceptible to it, even more so.

[Inormation entropy as "how unique or surprising is this?" threads through: text prediction, text generation, autocorrect, search, cloze tests, data compression and transmission, encryption, memory, summarization, random noise, language learning, language evolution…]

["They lived happily ever after" in information entropy terms means "Nothing noteworthy happened for the rest of their lives".]

[People ask "how did you meet your spouse?" and not "how did you stay married?" because the latter is a story of struggle and pain.]

[Entropy is why we place more value on advice from someone whose response is less predictable.]

[Pithy marketing phrases are "cliches with a diff".]