[Instead of pushing out, pull in: work with your members to collectively send an authentic signal about what your community is about.]

[Tell an origin story that describes your personal journey (self), the collective journey (us), and what people can do to get involved (now) plus 'why now?'.]

[Communicate your origin story wherever possible, online and offline, to inspire people to action.]

[Nudge members into inviting others by communicating how their involvement is important to the community's success. Make it easy for them by giving them the shareable assets. How can we make it easier for them to do it on their own terms?]

[The leader of Downtown Girls Basketball takes a cool team photo at half-time, including even the new people and those who need to leave early, and offers to send it to anyone interested. Nearly everyone wanted it and many posted it to their social media.]

[Wield your spotlight by seeking stories from exceptional members and then sharing them widely to inspire others to join the fun.]