If you’re into free jazz…
posted to Blog
If you’re into free jazz…
posted to Blog
[People can't distinguish between fake and real confidence.]
[Most people have the spotlight on their own lives and are not judging other people constantly, so stop doing that and you might relax more.]
[Every one is friendly but you have to make the first move. Most people are afraid to go first.]
[Practice baby steps like asking the time, directions, asking a question at the end of a presentation. Normalize speaking up and talking to strangers.]
[Plug your unfair advantage in the video so that people know what cannot be replicates.]
My Top 10 Tips for Aspiring YouTubers
[How can I generate as many video ideas as possible? How can I refine them into thumbnails, titles, and hooks? How can I create them in parallel? How can film them in batches?]
[The spotlight effect is a term for the phenomenon of being overly concerned about your own performance in the presence of others, as if everyone is actually focused on you completely. The reality is that they are concerned with themselves and their own issues.]
[People don't know that you graduated from med school last week: they are looking for help with their problem, focus on how you can help them with your expertise, ask when you don't know.]
[Be a guide over guru: share what you have learned so far.]
How Writing Online Changed My Life
[There is a paradox of beginners simultaneously wanting and being afraid of the masses seeing their stuff. You wouldn't want your first post to go to a million people: smaller audiences are a safe place to experiment and refine.]
[Smaller audiences make it easier to find friends.]
How Writing Online Made me a Millionaire
[You wouldn't judge someone else for documenting their learning journey on a blog, so why judge yourself?]
[Put yourself out there on the internet to find other people interested in similar things.]
[Write every day not because you have lots to say but to figure out what you have to say.]
Let's talk about what we can learn about politics from medics....
[Infighting develops during lull periods because comrades have nothing to do. Train, get involved in other causes, do something fun.]
[Break up cliques by playing team sports mixed with people from each side to instill camaraderie.]
If You Can Be Bad, You Can Also Be Good
[If a conspiracy theorist is no different from a scientist because 'everything is political', then words have no meaning. What isn't rational then?]
What's Behind the Shopify Effect
[Opt-in commerce is challenge-oriented whereas opt-out commerce is convenience-oriented.]
[If people identify with the challenge you've set for them, the transaction becomes a moment worth sharing.]
[People want meaning, to become something, to express themselves. How does what you sell help them succeed?]
[Instead of pushing out, pull in: work with your members to collectively send an authentic signal about what your community is about.]
[Tell an origin story that describes your personal journey (self), the collective journey (us), and what people can do to get involved (now) plus 'why now?'.]
[Communicate your origin story wherever possible, online and offline, to inspire people to action.]
[Nudge members into inviting others by communicating how their involvement is important to the community's success. Make it easy for them by giving them the shareable assets. How can we make it easier for them to do it on their own terms?]
[The leader of Downtown Girls Basketball takes a cool team photo at half-time, including even the new people and those who need to leave early, and offers to send it to anyone interested. Nearly everyone wanted it and many posted it to their social media.]
[Wield your spotlight by seeking stories from exceptional members and then sharing them widely to inspire others to join the fun.]
Patrick McKenzie: Internet Famous
[Don't use the incentive structures of ad-driven media outlets to influence your own writing. People may have more time and attention in your context.]
posted to Blog
[Carve out ways for other people to share their perspective, contribute, participate. Do it together.]
[We decided to use a Facebook group over a page because then old, new and potential customers could talk to each other.]
[Structure is not enough, you need to actively prompt or provoke dialogue.]
How to Practice Mindfulness Meditation
[Mindfulness meditation is an opportunity to observe yourself as you are.]
[Suffering comes from escaping the experience of being alive.]
[Let your gaze rest, without staring or focusing. Whatever's in front is in front.]
Content strategy for creators: How to grow an audience
[Publish bite-sized shareable content on existing networks to help with discovery.]
[Create longer content to build trust.]
[Offer exclusive content in exchange for an email.]
[Give benefits to your most dedicated supporters who purchase.]
[Software doesn't lend itself to signal messaging, so it's more lucrative to monetize signal distribution or amplification. Make it free and charge to stand out.]