12 entries for April 2021

Patrick McKenzie: Internet Famous

[Don't use the incentive structures of ad-driven media outlets to influence your own writing. People may have more time and attention in your context.]

[Carve out ways for other people to share their perspective, contribute, participate. Do it together.]

[We decided to use a Facebook group over a page because then old, new and potential customers could talk to each other.]

[Structure is not enough, you need to actively prompt or provoke dialogue.]

How to Practice Mindfulness Meditation

[Mindfulness meditation is an opportunity to observe yourself as you are.]

[Suffering comes from escaping the experience of being alive.]

[Let your gaze rest, without staring or focusing. Whatever's in front is in front.]

Content strategy for creators: How to grow an audience

[Publish bite-sized shareable content on existing networks to help with discovery.]

[Create longer content to build trust.]

[Offer exclusive content in exchange for an email.]

[Give benefits to your most dedicated supporters who purchase.]

Signaling as a Service

[Software doesn't lend itself to signal messaging, so it's more lucrative to monetize signal distribution or amplification. Make it free and charge to stand out.]

What matters to other people is what they think comes naturally to you without thinking.

A year from now we will be laughing.

[Create affordances for different levels of expertise: analog people, quick learners who are less technical, power users, programmers.]

[Including an additional, more advanced toolset that is beyond the capacity of most users can help cultivate a community of more complex customizations enabled by local developers and programmers.]

[Enable users with varying skill levels to collaborate as a way to completely express more complex ideas.]