[End-user programming languages are more motivating to learn when they are task-oriented: instead of making available only smaller primitives, provide higher-level abstractions that actually do the complete job.]

[Spreadsheet arithmetic is approachable not because most people know how to add and subtract, but because that's what accountants and business people do]

[Go beyond 'easy to use' and prioritize early success within a few hours of use to increase motivation.]

[Avoid 'having to know everything to do anything']

[Spreadsheets obviate the need for control structures or variable names.]