[Community growth isn't about management but developing leaders.]

[If one of your hand-raisers isn't ready to lead yet, let them do something small in scope to help build reflexes and experience.]

[Map out leaders' journeys from development to growth so that you can supercharge their activities: prepare to give them the right support at the right moment.]

[Anticipate their difficulties: offer training if they have fears about first-time hosting; provide templates if they're worried it takes long to make presentations; organize resources in one place if they spend time looking for supporting documents.]

[Reach out to organizers to ask where the road bumps are.]

[Create together. Build together.]

[Give people tools to create their own badges and self-expression.]

[Avoid meticulously specifying everything. Help along rituals that emerge. Help everyone reflect on what they accomplished.]

[Instead of pushing out, pull in: work with your members to collectively send an authentic signal about what your community is about.]

[Tell an origin story that describes your personal journey (self), the collective journey (us), and what people can do to get involved (now) plus 'why now?'.]

[Communicate your origin story wherever possible, online and offline, to inspire people to action.]

[Nudge members into inviting others by communicating how their involvement is important to the community's success. Make it easy for them by giving them the shareable assets. How can we make it easier for them to do it on their own terms?]

[The leader of Downtown Girls Basketball takes a cool team photo at half-time, including even the new people and those who need to leave early, and offers to send it to anyone interested. Nearly everyone wanted it and many posted it to their social media.]

[Wield your spotlight by seeking stories from exceptional members and then sharing them widely to inspire others to join the fun.]

[Carve out ways for other people to share their perspective, contribute, participate. Do it together.]

[We decided to use a Facebook group over a page because then old, new and potential customers could talk to each other.]

[Structure is not enough, you need to actively prompt or provoke dialogue.]